Uses are every time your keyword is texted. When a first-time guest texts your keyword for the first time, that counts as a use. And if the same person texts your keyword (or a different keyword) multiple times over several months, each time will count as a use.
Opt-ins are when someone (like a new visitor) subscribes to your account for the first time by texting a keyword. This counts as both a use and an opt-in. However, if someone has already joined your account through an integration, CSV file, or another keyword, this will not count as an opt-in.
You can view the number of uses and opt-ins on the Keywords page, beside each keyword.
You can also see the number of uses over time in the Keyword Performance graph by clicking on your keyword.
If you want to see more information about one or more keywords over a specific period of time (including uses, texts sent, and credits used), you can create a Keyword Activity Report.
Or, to see every time a keyword (or multiple keywords) was used over a certain time period, you can create a Keyword Use Report. This will include the keyword used, the name and number of the subscriber who texted it, and the date and time they sent it.
You can create either of these reports by going to Settings > Reports. Check out this article for more info!
If you have any questions, please reach out to our team. We'd love to help.