When viewing Keyword analytics, you'll see two separate metrics: opt-ins and uses.
Every time your Keyword is texted, it will count as a use. If the same person texts your Keyword multiple times, each time will count as a use.
A Keyword Opt-In refers to someone who joined your account for the first time by texting the Keyword. If someone has already joined your account (through integration, CSV file, another Keyword, or manually), it will not be an opt-in.
If someone new texts in with your Keyword (and your Keyword is set to Opt in), that person's text will count as both an Opt-in and a Use.
Anne texts our GUEST Keyword the first time she visited our church. This is an opt-in, and a use.
Bill was manually added (opted in) to our Clearstream account in February and has been receiving texts from us. A few months later, he texts our Keyword. This is a use only, as Bill is already opted in.
Where can I view Uses and Opt-ins?
On the Keywords page, in line with each separate Keyword.
2. If you click on a Keyword and scroll down to Keyword Performance, you can see the number of Uses and Opt-ins over a specific period of time.