Now that you have subscribers in your List, it's time to send them a message. This short article will cover how to create a message, and best practices to use when sending messages.


  1. Go to Messages (or Create Message from the Dashboard)
  2. Write your message content. Click Update Header to change your message header. Click Shorten URL to create a trackable URL.
  3. Select the List(s) you'll send your message to. If you need to send a message to only a few subscribers, click the right dropdown, select Subscribers, and select your specific subscribers.
  4. Choose whether to send your message now or schedule for a later date.
  5. Click Preview Message. Double check everything, and click Send Message.

Once you send your message, you can view live second-by-second metrics on the Message View page. You'll also be able to see how many people responded, clicked on your link, and opted out.

P.S. - You can quickly duplicate sent messages. To duplicate a sent message: select any sent message from the Messages page and click Duplicate.

Best Practices

Following these guidelines will keep your opt-out rate lower and subscriber engagement higher.

  • For most use-cases, we recommend sending 1-2 messages per week max to your main church-wide List. For communicating with small groups like scheduling, that of course doesn't apply. 
  • Keep the wording human. No one enjoys a spammy-worded text message. A simple way to gauge this: try reading your message out loud before sending. 
  • Send messages during normal hours: 8am-8pm. There are of course instances when a message needs to be delivered outside this window, but generally it's best to stick to these hours.
  • Stay away from using lots of punctuation and line breaks. Make it concise and easy to read.
  • Reply to incoming responses. When you send your message, you'll typically receive replies. All replies go into your Inbox. You can reply back to subscribers from your Inbox. Tip: make sure you have email notifications enabled in your Account Settings (bottom of page) so you can know when you have a new inbox message.
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