What is a keyword?
A keyword is a word people text to opt themselves into your account or join a certain list (i.e. text CONNECT to 775-347-7333). When a keyword is used, it triggers a series of workflow steps which you can read more about here. In this article, we'll share a few examples of how keywords can be used and also how to create one in your account.
How should I use keywords?
The most common use for keywords is to let people opt themselves into your church's communication. Great for connecting with new guests or providing an easy way for regular members to join specific lists. Here are a few ideas:
Text CONNECT to (775) 347-7333 if it's your first time here.
Text JOIN to (775) 347-7333 to start receiving general church announcements.
Text EASTER to (775) 347-7333 to volunteer for the Easter egg hunt.
Text REGISTER to (775) 347-7333 for a link to our upcoming conference.
There are a lot of ways to use keywords, but these are just a few examples. All of our plans include unlimited keywords, so you can create as many as you'd like.
How do I create a keyword?
Select Keywords from the left menu > click Create Keyword on the far right.
Enter your keyword name.
It can be any combination of letters and numbers, but it should be short and easy to type on a mobile phone. Example 👇
Build your keyword workflow.
A keyword workflow is the series of steps that happen when someone uses your Keyword. Click + Step to view options, or click the small trash can icon to the far right to remove a step. You'll be able to come back and edit these steps any time. To learn more about what you can do with keyword workflows, check out this article.
Click Create Keyword. ✅
Things to Note:
Each keyword automatically generates a QR code. People can scan it to pre-fill your keyword and phone number on their phone's native message app, then all they have to do is press send.
You can add an alias to your keyword to catch common typos or misspellings.
Keywords are not case sensitive, but they are space sensitive.