Inactive subscribers are people who have interacted with your account, but either 

  1. never joined a List.
  2. or are no longer contained in a list.

Inactive subscribers are not the same as Opt-outs. You can view these numbers by going to Subscribers > View all > Filter > "Inactive".

Common examples:

  • Your Keyword is triggering an auto-response but not opting people into a List.¬†
  • Your Longcode is not opting people who text it to a List. When someone texts your Longcode, their message will be sent to your Inbox, but they will not be part of a List.
  • Someone is synced into Clearstream from Planning Center, but then later removed from the List (in Planning Center). They are still in Clearstream, but no longer in the List.

Did this answer your question?