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Creating a Keyword
Creating a Keyword
Emily Cross avatar
Written by Emily Cross
Updated over a week ago

What is a keyword?

A keyword is a word people text to receive an auto-response, join a list, and trigger other workflow steps (i.e. text CONNECT to (775) 347-7333). In this article, we're going to share a few examples of how keywords can be used and also show you how to create one in your account.

How should I use keywords?

The most common use for keywords is to let people join your account and be added to a texting list. You can invite people to text in with your keyword, provide their information, and receive automated messages. Great for connecting with guests or getting your regular members more involved.

Keywords can be used many different ways, but here are a few ideas:

  • Text CONNECT to (775) 347-7333 if it's your first time here.

  • Text JOIN to (775) 347-7333 to start receiving text updates and announcements.

  • Text EASTER to (775) 347-7333 to volunteer for the Easter egg hunt.

  • Text REGISTER to (775) 347-7333 to sign up for the upcoming conference.


How do I create a keyword?

  1. Select Keywords from the left menu > click Create Keyword.

  2. Enter your keyword name -


  3. Create your keyword workflow - Keyword workflow simply refers to the series of steps that happen when someone uses your Keyword. Click Add Step to view additional options, or click the small trash can icon to the far right to remove a step. You'll be able to come back and edit these steps any time. If you want to learn more about what you can do with keyword workflows, check out this article.

  4. Click Create Keyword. ✅


Things to Note:

  • Each Keyword generates a QR code that members can scan to pre-fill your keyword and phone number.

  • Keywords can be any combination of letters and numbers.

  • A keyword should be short and easy to type on a mobile phone.

  • Keywords are not case sensitive, but they are space sensitive.

How to create a Keyword Workflow

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