Keyword - a word that people will text to your shortcode to join your List. You can have multiple Keywords for different ministries, events, etc. You are not limited to using and running just one Keyword at a time. Example: Text ImNew to 970-00

Subscriber List - where opted in subscribers are stored. Each Keyword you create must point to at least one subscriber List. Each account can have an unlimited number of Lists.

Did this answer your question?