What is a keyword?

A keyword is a word you set up for people to text in with (i.e. text CONNECT to 917-818-4557). In this article, we're going to share a few examples of how keywords can be used and also show you how to create one in your account.

How should I use keywords?

The most common use for keywords is to let people join your account and be added to a texting list. You can invite people to text in with your keyword, provide their information, and receive automated messages based on the keyword they use. Great for connecting with guests or getting your regular members more connected.

Keywords can be used many different ways, but here's a few ideas:

  • Text CONNECT to 917-818-4557 if it's your first time here.

  • Text JOIN to 917-818-4557 to start receiving text updates and announcements.

  • Text EASTER to 917-818-4557 to volunteer for the Easter egg hunt.

  • Text REGISTER to 917-818-4557 to sign up for the upcoming conference.


How do I create a keyword?

  1. Select keywords from the left menu > click create keyword.

  2. Enter your keyword name -



  3. Create your keyword workflow - Keyword workflow simply refers to the series of steps that happen when someone uses your Keyword. Click add step to view additional options, or click the small trash can icon to the far right to remove a step. You'll be able to come back and edit these steps any time. If you want to learn more about what you can do with keyword workflows, check out this article.

  4. Click create keyword. ✅


Things to know

  • Keywords can be any combination of letters and numbers.

  • A keyword should be short and easy to type on a mobile phone.

  • Keywords are not case sensitive, but they are space sensitive.

  • Keywords do not store subscriber data. This means if you delete a keyword, it will not delete the subscribers who joined your account via that keyword.

How to create a Keyword Workflow

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