When you're sending emails, it's always great to know how people are engaging with them. Click tracking lets you see what links people are engaging with and what content they're interested in.
Click tracking is enabled by default, and it happens nearly instantly behind the scenes.
When someone clicks one of your links, we redirect them to our server, where we track clicks. We then send them to your intended destination.
So what's the problem?
Email providers are always trying to filter out spam to protect the recipients from malicious emails, and that's great. We all want that! They have filters in place that scan emails and their links to determine what kinds of content are included.
The problem is that when you're doing click tracking, you're really using a different link and then redirecting people to the final URL. Email providers see this as a potential threat because you're not clearly showing what URL you're going to, even though that's necessary for click tracking.
As a result, some spam filters may automatically filter out emails that use click tracking, which can cause some of your emails to fail to deliver.
The solution
Once your emails have seen a lot of activity with recipients, meaning people are opening, replying, and clicking on your emails, then email providers like Gmail and Yahoo will begin to trust you as an email sender. You'll have a good reputation with them, and as a result, they won't filter your emails or mark them as potential spam.
But if you're just starting out and having any issues with deliverability, it can be helpful to disable click tracking so email providers can clearly see your URLs and be less likely to flag your email as spam.
When sending emails in Clearstream, you can choose to disable click tracking in your Settings.
Disabling click tracking
Go to Settings, then click Email under Messaging.
Scroll down to Tracking Settings.
Click the toggle beside Click Tracking to disable click tracking for your email links.
Once click tracking is disabled, you won't be able to see how many people click on your links. You can reenable click tracking at any time.
Conclusion
Click tracking lets you see how people are engaging with your emails and track what content they're interacting with.
The downside is that click tracking can sometimes decrease your email deliverability. You can choose to disable click tracking in your Email Settings.
If you have any questions, feel free to reach out to our support team via chat. We'd love to help!