When sending a message to a large lists, it's common to have a few failed numbers. Most text messaging providers don't show this data, but we feel it's more transparent to show it, instead of just showing # of delivered messages and opt-outs.

The common reasons for failed numbers:

  • Mobile number has been deactiviated by their wireless carrier
  • Landline number (typically from a 3rd-party integration like your ChMS or an imported file)

After 3 failed attempts, the number is automatically removed from your list. So there's nothing you need to do. 

You're also not charged any message credits for failed messages. 

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